Privacy Policy
Effective date: August 31, 2026
Mothers After Birth (“Mothers After Birth,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit mothersafterbirth.com, create an account, place an order, contact us, or sign up to receive updates.
Information we collect
We may collect information you provide directly to us, including:
- your name
- billing and shipping address
- email address
- telephone number
- account information
- order and purchase history
- messages you send through contact forms
- marketing preferences and newsletter consent
When you use our website, we may also collect technical information such as your IP address, browser type, device information, pages visited, referring website, cookies, and similar usage information.
We do not intentionally request medical records or detailed personal health information through our regular checkout or customer-account forms.
How we use your information
We use personal information to:
- process and fulfill orders
- arrange shipping and delivery
- process payments and refunds
- create and maintain customer accounts
- provide order confirmations and customer support
- prevent fraud and protect the security of our website
- comply with tax, accounting, legal, and regulatory obligations
- improve our website, products, and customer experience
- send marketing or product-launch communications when you have consented to receive them
We limit the collection and use of personal information to purposes that are reasonably necessary for operating our business.
Payments
Payments are processed through third-party payment providers such as Stripe.
Mothers After Birth does not store your full credit-card number on our own website servers. Payment providers may collect and process payment information in accordance with their own privacy and security practices.
WooCommerce and customer accounts
Our online store uses WooCommerce.
When you place an order, WooCommerce may store information such as your name, email address, billing address, shipping address, telephone number, order contents, order totals, transaction information, and account information.
Customers may check out as guests or create an account. If you create an account, we store information necessary to maintain and secure that account.
Shipping and fulfillment
We may share necessary information such as your name, shipping address, telephone number, email address, and order details with shipping carriers, fulfillment providers, manufacturers, or other service providers when needed to complete and deliver your order.
These providers are permitted to use the information only for the services they perform for us or as otherwise required by law.
Email and communications
We may send transactional emails such as:
- order confirmations
- shipping updates
- password-reset emails
- account notifications
- customer-service responses
Marketing emails are treated separately. Where required, we will ask for consent before sending promotional emails.
Marketing messages sent to Canadian recipients will include identification information and a way to unsubscribe. Canada’s Anti-Spam Legislation generally requires consent, sender identification, and a working unsubscribe mechanism for commercial electronic messages.
You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the message.
Cookies
Our website uses cookies and similar technologies to operate the store, remember customer sessions, maintain shopping carts, support account login, improve security, and understand how visitors use the website.
WooCommerce may use cookies necessary for shopping-cart and checkout functionality.
We may also use analytics or advertising technologies in the future. If additional tracking technologies are enabled, this Privacy Policy will be updated as appropriate.
Embedded content and third-party services
Pages on our website may include content or services provided by third parties, such as videos, images, payment providers, analytics services, shipping services, or social-media platforms.
These third parties may process information according to their own privacy policies.
Who we share information with
We do not sell your personal information.
We may share information with service providers when reasonably necessary to operate our business, including:
- payment processors
- website and hosting providers
- WooCommerce and related service providers
- email-delivery providers
- shipping and fulfillment providers
- fraud-prevention and security providers
- professional advisers such as accountants or legal advisers
We may also disclose information when required by law or when reasonably necessary to protect our legal rights, customers, or website.
Information processed outside Canada
Some of our service providers may process or store personal information in the United States or other countries.
When information is processed outside Canada, it may be subject to the laws of the jurisdiction where it is processed.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy legitimate business, legal, accounting, tax, fraud-prevention, and regulatory requirements.
Order records may need to be retained even after an account is closed or a deletion request is made when we are required to keep those records for legal, tax, accounting, dispute-resolution, or regulatory purposes.
WooCommerce allows stores to establish retention periods for account and order data, and those settings may be updated as our business and legal requirements are finalized.
Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No internet transmission or electronic-storage system can be guaranteed to be completely secure.
Your privacy rights
Depending on applicable law, you may have the right to request:
- access to personal information we hold about you
- correction of inaccurate information
- deletion or anonymization of certain personal information
- withdrawal of consent where processing is based on consent
- information about how your personal information has been used or disclosed
Some information may need to be retained where required by law or for legitimate business purposes.
Canadian privacy principles include individual access, accuracy, safeguards, openness, and the ability to challenge an organization’s privacy practices.
Children’s privacy
Mothers After Birth is intended for adults. We do not knowingly collect personal information directly from children for the purpose of creating customer accounts or purchasing products.
Health and wellness information
Educational content on Mothers After Birth is provided for general informational and wellness purposes and is not a substitute for medical diagnosis, treatment, or advice from a qualified healthcare professional.
Information you read on the website does not create a healthcare-provider relationship with Mothers After Birth.
Changes to this Privacy Policy
We may update this Privacy Policy as our website, services, products, or legal obligations change.
The effective date at the top of the policy will be updated when material changes are made.
Contact us
Questions, access requests, correction requests, or privacy concerns may be directed to:
Mothers After Birth
Email: hello@mothersafterbirth.com
Canada
We will review privacy inquiries and respond as required by applicable law.